Monday, November 15, 2010

Seeing-As and the Generative Metaphor

Seeing-As: Two dissimilar things are juxtaposed that they might be 'seen-as' being similar. This helps to create a transfer of structures between the two dissimilar things until they can both be identified as being related in someway. Some previously unthought-of functionality is transferred to the dissimilar object and a new conception of the things and its function or properties arises. This redefinition of the things generates new avenues for exploration and  understanding. Schon calls this a "generative metaphor". The metaphor for the thing becomes generative it that it generates new ways to think about the thing, its properties, its configurations, etc.

" Not all metaphors are generative" (185). Not all metaphors "generate new features of ..." (185).

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