Defining design as a verb

Design is the process of reducing uncertainty and complexity to an internally acceptable level.

I will reduce uncertainty and complexity through design to the degree I understand the uncertainty and complexity.

As uncertainty and complexity are in constant flux in the real world, we need to engage in adaptive design practices.

*** Donald Schon's "reflection-in-action" is a response to dynamic complexity and uncertainty.

Operational principles are like generative metaphors. The principle is the simplest case that allows for the generation of several acceptable configurations that function on the principle.
- The principle of "aeronautical lift" leads to any number of technologies that can create lift, different wing designs, objects to be 'lifted', direction of lift, etc.

The key is to develop the skill of stripping away non-essential components to get at the operational principles inherent in an artifact.

In order to learn about something we need to have experience with the thing in order to have sufficient motivation to learn about the thing.
- If I am learning about World War II, I may not be motivated to learn what is being presented if I am not familiar with the geography, implications, personalities, weapons and warfare, etc. associated with it.

When I am explaining/describing a theory, model, framework, etc., I absolutely need to be explicit about what I understand the operational principles to be.

Design always takes place in a context. Understanding the context will lead to an understanding of the design.